Name: KEEP A BREAST
Products: accessories, clothes, shoes, skate decks
Beneficiaries: young people impacted by cancer and youth education
How it all started:
As a designer, Shaney jo Darden - KAB founder, fell in love with and tapped into the skate industry’s creative ‘do it yourself’ culture and energy to organize a series of art and fashion events showcasing the work of friends, coworkers and local kids from the action sports scene. With its phenominal success, it was named Modart and attracted the talents of well-known street artists, fine artists and graphic designers. When she found out a young artist and friend was diagnosed with breast cancer, she wanted to raise support and awareness about breast cancer, but found most charities were geared toward older women. Wanting to resonate with the creative spirit of action sports culture and reach teens and young adults, Shaney jo used Modart as a platform to developed curriculum and activities (later to be called Keep A Breast) which put breast cancer awareness on the map for younger generations.
Where they are today:
There is no doubt that Keep a Breast and its infamous slogan “I <3 BOOBIES!” has made an impact on teens and young adults. KAB has partnered with incredible artists, such as Shepard Fairey, to paint the casts of women’s torsos to bring together art and community to support cancer prevention and treatment programs. KAB has also made education and preventative care more accessible than ever through the Traveling Education Booth, Check Your Self! breast self-exam cards, and materials online.
"Keep a Breast has really made its presence known! I’ve been to a fair amount of action sport events and there is always a KAB booth there, proving they are dedicated to reaching teens and young adults and helping them engage in preventative care to live happy and healthy lives. 2 for you Keep a Breast! You go Keep a Breast!"
Stay up to date on all things KEEP A BREAST:
Name: HALF UNITED
Products: jewelry and accessories
Beneficiaries: malnourished school children in Cambodia, Fiji, Madagascar, and USA.
How it all started:
While HALF UNITED co-founder Carmin Black was traveling on the TOMS Vagabond Tour, she was inspired by the idea of combining fashion and philanthropy as a way of doing business. With the help of her brother, Christian Black, the two started HALF UNITED with less than $200, lots of ingenuity, and a passion to positively impact the lives of people in desperate need of nutrition and share their stories at the same time. The name comes from HALF: half of all profits go toward fighting the global hunger epidemic, and UNITED: all of the products are made at the HALF UNITED HQ in North Carolina by their local small business community, uniting the local and global community to fight malnutrition.
Where they are today:
HALF UNITED actually started out as an apparel company, but after an epiphany to string recycled bullet casings on a chain, the “Fighting Hunger Necklace”, jewelry sales took off and now can be found in major department stores and boutiques across the USA. Through their partnerships with Empowerment Advocates International (Cambodia & Madagascar), Northern Christian Training Center (Fiji), Food Bank (USA), and Cape Fear Volunteer Center (USA), HALF UNITED has helped provide more than 111,600 meals worldwide! Their programs have expanded to growing sustainable crop gardens in impoverished communities, establishing fish farms for accessible protein, and weekend backpack meals so children are guaranteed meals during the school year.
"Let’s look at some statistics…
- around 925 million people in the world are hungry (that’s 4x the population of the United States)
- over 13% of that population cannot effectively learn or work to provide food for their families
- a child dies from hunger-related causes every 13 seconds
Its mind blowing to think that a basic human need, food, is deprived to 1 person, let alone over 925 million! I love that HALF UNITED is uniting the global community to address a global problem. It takes a collective effort to make a difference!”
Stay up to date on all things HALF UNITED: